Crunchyroll is launching a brand-new campaign they’re calling Stay Crunchy. The anime website teamed up with Omelet and released a video to kick it all off.
The one minute and thirty-second-long video shows Crunchyroll’s mascot Hime, emerge from an artist’s drawing and come to life before flying around in the real world.
The video is directed by Taichi Kimura of Caviar Content. Animators within the anime world who helped breathe life into the characters and animation of the video include Rapparu (Kanamewo, Crystal), CloudMai Yoneyama (Darling in the Franxx, Kill la Kill, Sword Art Online), NAZONOANIMEDAN (Re: Zero, Dog Days) plus many more talented artists in Japan.
The music was scored by Yutaka Yamada, who has written songs for more than 40 projects including Tokyo Ghoul and Marumo no Okite.
Along with the Stay Crunchy announcement, Crunchyroll members will be able to share customized series recommendations inviting their friends to watch what they enjoy. It’s available with the Crunchy Mix digital tool.
Crunchy Mix will be available through Crunchyroll at the end of December.
Crunchyroll says the video is dedicated to their fans and members.
You can check out more for yourself at their website.
