Even with people’s lukewarm response to Google Stadia, it seems cloud gaming’s future is bright. The global cloud gaming market will generate $585 million this year, video game analytics firm Newzoo predicts in their report. And by 2023, the market is also expected to grow up to 720%, to $4.8 billion. While 2023’s projection could be a stretch, the COVID-19 pandemic and the ensuing lockdown rules definitely have helped its growth this year. But hey, who am I to argue with a report from professional analysts?

 

Quoting Fortune, Newzoo analyst Guilherme Fernandes said among all the tech giants Microsoft is the “strongest player right now” thanks to the whole Xbox ecosystem they’ve built and nurtured since the last few years. Their streaming service, xCloud, will be launched and bundled into Xbox Game Pass in mid-September. And in April they’ve hit 10 million subscribers already. It’s just going to get bigger in the near future.