L’Oréal has been showing its presence in the beauty tech arena for a while now, especially at events like CES. CES 2023 is no different and the company has now showcased two makeup application conceptS — HAPTA and L’Oréal Brow Magic, which will help people get the finish needed. Have a look at the details below.
L’Oréal’s Brow Magic will help people get the perfect brow shape at home based on their facial features. It is developed in collaboration with Prinker, which deals in printed and non-permanent tattoos.
The HAPTA applicator uses built-in smart motion controls and works with customizable attachments, which can enable people to open packages and precisely apply makeup. The magnetic attachment can be rotated by up to 360 degrees and has 180 degrees of flexion. It has a ‘clicking’ feature, which sets a desired position and even locks it.
