The AVS helps manufacturers integrate Alexa into third-party hardware. AVS provides developers with access to a suite of resources to quickly and easily build Alexa-enabled products, including application program interfaces (APIs), hardware development kits, software development kits and documentation.

In India, Alexa devices are growing across multiple categories, including portable headsets, smart speakers and set-top boxes.

“The momentum we have had in a short period in India is amazing. I am blown away by the energy of our partners here. We will soon have more third-party products that will eclipse our first-party products,” Berns added.