Advertisements for big games can get pretty creative, but Activision is raising the bar. The upcoming Call of Duty: Modern Warfare 2 got a massive new advertisement in Times Square, New York City. Being one of the biggest names in the gaming industry, the marketing for Call of Duty games needs to be just as big. This is why ads for Call of Duty games have featured celebrities, licensed music, etc—making the marketing budgets much more prominent when compared to a run-of-the-mill AAA release. And it seems that trend isn’t going anywhere anytime soon.

Call of Duty: Modern Warfare 2 Advertisement

The most recent advertisement for Call of Duty: Modern Warfare 2 is a massive new 3D billboard smack in the middle of Times Square. The ad shows Gaz controlling a fairly large drone and then landing it on his hand. He then looks towards the camera with the largest night vision goggles you’ve ever seen, so big that they would make Sam Fisher jealous! These 3D billboard advertisements have been extremely eye-catching since they started in Japan and will bring more people to Call of Duty: Modern Warfare 2.

It’s not sure how long this advert will stay up, but it seems Activision will only be upping its advertising game leading up to the full release of Call of Duty: Modern Warfare 2. Activision has also started releasing Mountain Dew-branded packaging with a new trailer that features Nicki Minaj, among other celebrities. Another trailer released for Call of Duty: Modern Warfare 2 shows some details about its campaign ahead of its launch.

#ModernWarfareII in Times Square pic.twitter.com/Om4AzvO9rr

— CharlieIntel (@charlieINTEL) October 11, 2022

Call of Duty: Modern Warfare 2 Changes

Activision isn’t only focusing on advertisements; it will also change how Call of Duty: Modern Warfare 2 will be released. Unlike before, Call of Duty: Modern Warfare 2 fans will be able to play its campaign a week early and get through it before the multiplayer drops a week later. But there is a big caveat here: only people who preorder the game will have the luxury of playing the campaign before release, something fans haven’t exactly been appreciative of. This early release will encourage players to check out the story mode, who would otherwise jump straight into multiplayer and start pwning noobs.

Call of Duty: Modern Warfare 2 is coming out on October 28 for PlayStation 5, PlayStation 4, Xbox One, Xbox Series S|X, and PC.