Step aside, Pewdiepie and T-Series die-hard fans. The YouTube landscape is much broader than the ongoing tussle between the Swedish creator and Indian music record label. K-Pop (Korean Pop) sensation BTS (or Beyond the Scene in English and Bangtan Sonyeondan in Korean) took YouTube by storm over the weekend, breaking a multitude of streaming records, with the release of their new ‘Boy with Luv’ music video featuring Halsey.
YouTube Music took to its official Twitter handle on Sunday morning to confirm this mind-numbing achievement, declaring ‘Boy with Luv’ music video to have indeed become the most watched 24-hour debut. This astonishing feat has been made possible only because of BTS’ fandom, known as the ARMY, across the world.
Yes, we’re still running the numbers, but we can confirm that #BoyWithLuv (ft. @Halsey) is now officially the most-viewed 24 hour debut in @YouTube history!! Congratulations @bts_bighit 🎉 Enjoy @nbcsnl tonight! pic.twitter.com/xC8vHs27Nu
BTS again managed to beat female K-pop group BLACKPINK, whose ‘Kill This Love’ video amounted the same number of views in two days and 14 hours (around 62 hours) earlier last week. Apart from shattering records, which also comprises surpassing over 5 billion streams on Spotify, BTS also became the first K-pop to perform at Saturday Night Live in America.
As for the meaning of this song, well, BTS leader RM (short for Rap Monster) says that it comes as a follow-up to the ‘Boy in Luv’ track from 2014 and explains how the boys have grown up and what love means to them now and it’s all about the little things, you know!
