Boat Led The Wearable Market In India In Q3 2022 Idc

Indian wearable market recorded a growth of 56.4% in Quarter 3 this year with boAt in the lead, as per a recent report by International Data Corporation (IDC)’s India Monthly Wearable Device Tracker. Check out more findings.

The report reveals that the market saw shipments of 37.2 million units in the July-September quarter. The smartwatch category became the fastest growing with a YoY growth of 178.8%. Earwear accounted for 67.3%. Although, the average selling price (ASP) decreased by 13.6% YoY.

As for the smartwatch business, it was Noise that came first with a share of 29.5%. The second position was acquired by Fire-Boltt (26.2%), followed by boAt (19.9%), Samsung (2.8%), and Pebble (1.9%).

Additionally, the audio segment was driven by TWS with a share of 57.6% and a 94.4% YoY growth. Again, boAt was a leader with a share of 41.7%. Noise stood in the second position with a share of 9.3%, OnePlus in the third spot (6.8%), Mivi in the fourth spot (6.7%), and Realme with 4.3%.