Boat Leads Indian Wearable Market In The First Half Of 2022 Idc

The Indian wearable market has seen a YoY growth of 66% in the first half of 2022, as per the latest monthly wearable device tracker by International Data Corporation aka IDC. The report also highlights Noise as the leader in the watch market, while boAt led the overall wearable market. Here are the insights.

The overall wearable market’s growth can be accredited to boAt, with it leading the market in the first half of 2022. It recorded a market share of 34.3%. This was followed by Noise (11.5%), OnePlus (8.7%), Fire Boltt (6.8%), and Realme (4.6%) as the top five contenders.

The report reveals that 38 million units of wearables were shipped in India in the first half of this year, mostly fueled by new launches, discounts, and marketing. Affordability remained a key factor. Around 23.9 million units were shipped in the second quarter of 2022.