Would you like it if you could change your car’s color with the press of a button? Sounds unreal, doesn’t it? Well, German automaker BMW doesn’t think so, and at this year’s CES event, it has showcased a car named BMW iX Flow with its newly developed color-changing technology. The car uses the company’s in-house E Ink tech that enables it to change color on the fly. Here’s how all this happens.

“Digital experiences won’t just be limited to displays in the future. There will be more and more melding of the real and virtual. With the BMW iX Flow, we are bringing the car body to life,” says Frank Weber, the current CEO of the company and a member of the board.

As for the availability of the color-changing car, BMW finds it difficult to answer that question, despite it being attractive and useful at the same time. Hence, the company will take some time to further develop its E-Ink technology before applying it to its commercial vehicles.